Our Story
Our idea for the Journaling Edition of the Book of Mormon came a few years ago when Alexis discovered “bible journaling” on Pinterest.
Because Emily had recently taken up hand lettering, Alexis thought she would love this idea, so we immediately scoured the internet for a Book of Mormon version. No such book existed! We spent that evening mentally designing our perfect book. Linen bound, gold embossed, beautiful colors, high quality paper...then Emily, half-joking, half-serious, suggested “Why don’t we make it ourselves?”
Then we laughed. There was no way. We both had kids, Emily worked full time, and Alexis owned her own videography business. We had no idea where to even start.
Fast forward a year, and the wide margined Book of Mormon of our dreams still didn’t exist. Emily was now unemployed and Alexis had recently taken a break from videography to have a beautiful baby. Neither of us had forgotten about that beautiful book we had imagined, and we decided it was time to take a leap of faith and create it ourselves. Line Upon Line was born.
We launched our 30 day Kickstarter campaign for the Journaling Edition of the Book of Mormon in May of 2018. Amazingly, we hit our funding goal in 10 days and ended our Kickstarter being over 273% funded, tripling our original book order, and already starting production on a Journaling Edition of the Doctrine and Covenants.
Starting Line Upon Line has been the craziest adventure. It's pushed us to do things we’ve never done, go places we’ve never been, and connect with wonderful people we would never have otherwise known. It’s a path that has been guided by inspiration and filled with blessings, and we are so happy to have you join us on this journey!
We are Emily and Alexis, the blonde and the brunette, the Utah girl and the California babe! We first met in high school, where we bonded over our shared love of the musical theater, fake yoga, and all things Disney. We share an affinity for Mexican food and Diet Coke, met both of our husbands in high school, each have 2 adorable kiddies, and currently serve in Primary in our respective wards.
Emily, the extrovert, works as an account manager for a local Utah business and dabbles in calligraphy. She studied musical theater during her brief stint at college.
Her favorite things are: hanging out with her family, medical history podcasts, Harry Potter books, candy, and binge-watching Star Trek on Netflix.
Emily is our social media strategist, customer service supervisor, collaboration coordinator, and basically writes ALL THE WORDS for Line Upon Line.
Alexis, the introvert, is a stay-at-home mom who spent the last several years also owning her own videography business (she suddenly doesn't have much time for this anymore...;)
She has a degree from UVU in Public Relations, and is utterly obsessed with The Hunchback of Notre Dame. She loves politics, reading, diet coke, showtunes, traveling, filmmaking, trying new things, and spending time with her family.
Alexis is our marketing strategist, graphic designer, and supplier relationship manager.
